SEO Marketing: What It Is and How to Get Started

By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey. Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research. Quality Raters don’t influence the rankings directly, but their data is used to improve the search algorithm. Backlink building is a massive aspect of SEO, so I can’t cover all the details here. But building high-quality links to your content is a great way to improve its SEO and visibility. If your content gets a lot of impressions but few clicks, it suggests you need to optimize it further.

Website optimization is a broad term that refers to technical SEO and on-page SEO practices that serve to get web pages in the best shape for Google. This includes properly structuring content, using headers, titles, and SEO Anomaly alt text, optimizing for mobile, and taking care of loading times. When you’re first getting started in the world of SEO, content marketing, and inbound marketing, it can be difficult to distinguish between these strategies. While they all involve some content creation and keyword research, they are distinct concepts that build upon each other. You should see SEO not as a complex technical challenge but as a simple way to improve your website’s visibility and user experience.

• There are multiple ways to meet this criteria with AI-generated content.
• Technical SEO includes auditing and updating backend site elements, like your code and page speed, so your site performs well in search and for users.
• Ultimately, SEO helps your page appear higher in the search results on LinkedIn and beyond.
• But ramping up your SEO efforts can feel overwhelming if you’re unsure where to begin.

And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. Nowadays, ranking for almost any keyword is much harder than it was in the past – most niches are oversaturated. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about.

This is then shown in one overview, with the hope that this directly answers the specific question asked. SEO is both the art and science of improving a website, and pages within, to be as visible as possible for when people search for a relevant topic within any search platform. Since website SEO improves the user experience, it can also lead to better engagement and conversion rates, plus increased traffic from other sources—not just search engines. A search engine results page or SERP is a page that shows up when a user enters a search query. A Search Engine Results Page (SERP) contains multiple links that are relevant to the user query. Google is constantly improving its algorithm to provide the best results, so it’s necessary to stay updated with the Google algorithm updates.

SEO marketing tactics

SEO also serves as a reliable and budget-friendly marketing strategy to help you drive traffic to a website and grow conversion rates. Practices that violate our spam policies may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Try Shopify for free, and explore all the tools you need to start, run, and grow your business. Shopify stores have an advantage over sites on alternative website builders because Shopify is built for speed.

What Is SEO and Why is it Important?

This is an essential step to ensure your website is being properly indexed by Google and that there are no technical issues holding your website back from performing in search. To save you hours of searching online, we’ve handpicked the best content from the top SEO experts online today. In simpler terms, effective SEO is about making a web page or website as useful as possible to a searcher. The more helpful and relevant a page is to someone’s search intent—i.e., what they want to get out of the results—the more optimized it is for search. Sometimes, Google chooses not to display your meta description and will generate its own for you.

When people search for services or products near them, local SEO helps your business appear at the top of the results. To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. When you get all the parts right, sooner or later, your website will get noticed by search engines, rank higher in the results, and receive valuable organic traffic. When a user types a search query, search engine algorithms look into their index and find the best pages to satisfy the user’s intent.

You can simply use the same keyword from the title and meta description. The type of content that you create will depend on the stage of the buyer’s journey that your target audience is in. The best content is that which applies to a user regardless of the phase of the funnel they’re in. This can include blogs, downloadable PDFs, ebooks, infographics, videos, newsletters, webinars, podcasts, etc. For beginners, Google Search Console is an excellent free tool to start with.

In addition, you want to make sure that each piece of the content focuses on just one or two keywords. When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. This should include your keyword and also provide enough details to tell the reader what the content is about. These are relevant words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services.